This event focuses on the current state of AI in the creative sector. You will get an update from speakers from the field (advertising, digital marketing, media and entertainment) who will share their vision and approach. There will also be a professor addressing the ethical issues surrounding AI, an expert diving deeper into Dutch LLMs, and a look at how AI is viewed in China. We will discuss the opportunities, the limitations, the legal side, and how you as a creative agency or marketing team can prepare your workflow for AI applications. So you’ll go home after the event with concrete insights and fresh inspiration to get your organization ready for the future.