Step into the forefront of innovation with this webinar hosted by the Media XR and 5G Living Lab Project, a collaborative effort between Howest and AP University of Applied Sciences, funded by Flanders innovation & entrepreneurship – VLAIO. Our aim? To showcase the possibilities of new XR content, advertising, and cross-media formats enabled by 5G technology to Flemish (sport) media companies, XR and advertising agencies, event organizers, and telecom operators. Join us and our 5G-expert guest speakers as we explore the convergence of XR and 5G, opening doors to avenues of creativity and connectivity.