AB is building the music club of the future together with PXL-Music and DAE Research. For the WITT and Pothamus concerts, we are installing an immersive audio and video system in our AB Club for the first time. With speakers at the front, back, left, right and at the top of the room, we imitate how we naturally experience sound, namely 360°. We also explore how artists can create visuals for a live set using artificial intelligence. Together with WITT and Pothamus we are creating an exclusive show that fully explores the creative boundaries of immersive audio and video. The result is a rich and intense listening experience.

MIDEM+ is THE event bringing together international music industry leaders, focused on business, innovation, networking and talent discovery. MIDEM+ will host MIDƐM+24 Experience, a leading neutral platform for dialogue, influence, and collaboration on the current and future challenges of the music industry. For this 2024 edition, the objective is to stimulate debate and bring about convergences of views during privileged moments of exchange between political actors and the music industry ecosystem.