Step into the forefront of innovation with this webinar hosted by the Media XR and 5G Living Lab Project, a collaborative effort between Howest and AP University of Applied Sciences, funded by Flanders innovation & entrepreneurship – VLAIO. Our aim? To showcase the possibilities of new XR content, advertising, and cross-media formats enabled by 5G technology to Flemish (sport) media companies, XR and advertising agencies, event organizers, and telecom operators. Join us and our 5G-expert guest speakers as we explore the convergence of XR and 5G, opening doors to avenues of creativity and connectivity.

As the maturity of 5G looms large, the question arises: Is it time to talk about 6G? This event will dive deep into the transformative potential of digital connectivity in live broadcasting and streaming. In this session, industry pioneers will discuss the dynamic landscape of content production and distribution, propelled by 5G technology. What is the potential of connective technology to deliver new experiences to consumers and to transform existing workflows?