Online Webinar: Exploring the intersection of 5G and media innovation
WebAR 101 by Niantic 8th Wall
This is a 5-hour workshop hosted by Niantic and our partners Stijn Spanhove and In the Pocket. During the workshop – Participants will learn about the 8th Wall platform, build and customize an 8th Wall project, and meet other local developers. By the end of the workshop, you will learn how to create, customize, test and deploy your own World Effects (SLAM) sample project that looks believable and immersive in the real-world. You will also learn how to easily add modules to their project and other 8th Wall features such as Shared AR Multiplayer, Payments API, and more.
The maturity of 5G: Is it time to talk about 6G?
As the maturity of 5G looms large, the question arises: Is it time to talk about 6G? This event will dive deep into the transformative potential of digital connectivity in live broadcasting and streaming. In this session, industry pioneers will discuss the dynamic landscape of content production and distribution, propelled by 5G technology. What is the potential of connective technology to deliver new experiences to consumers and to transform existing workflows?
Media XR & 5G
The objective of the Media XR and 5G project is to introduce Flemish media companies (TV, radio, print, online), XR and advertising agencies, event organizers and telecom operators to the possibilities of new XR content ( “extended reality”) and advertising and cross-media formats made possible thanks to 5G. The 3-year project proposal (2023-2025) thus responds to the strong changes in the consumption behavior of media users, especially among young people (generation Z) and new media audiences. After all, various media companies want to rejuvenate and expand the viewership, which is why it is important to appeal to Gen Z through, among other things, formats that use new digital technologies.
