Lumicrowd
Lumicrowd is a proof of concept that emerged within the Proeftuin Media XR & 5G project from a student group work assignment and explored new forms of collective audience interaction at live events. The concept started with a simple question: at concerts, sport matches, and large gatherings, visual effects are often focused on stage screens or lighting rigs, but the audience itself remains a passive observer. What if every attendee could become part of the visual show?
Panamarenko AR
Panamarenko AR Trail is an augmented reality proof of concept developed as part of the Proeftuin Media XR & 5G project. In collaboration with the Panamarenko Foundation and researchers from the Immersive Lab (AP Hogeschool), DAE Research explored how AR technology can be used to connect people with cultural heritage in a more direct and location-based way.
Panamarenko’s workshop VR
Panamarenko’s Workshop is a virtual reality proof of concept developed as part of the Proeftuin Media XR & 5G project. In collaboration with the Panamarenko Foundation, DAE Research and students from the Digital Arts & Entertainment (DAE) bachelor programme explored how immersive technology can be used to present cultural heritage in a more engaging and accessible way.
Testing AR Wayfinding in Highly Dynamic Locations
Expo AR Wayfinding is an exploratory research project developed within the Proeftuin Media XR & 5G initiative. The project examined whether browser-based augmented reality (WebAR) could be used as a practical wayfinding solution for large, temporary exhibition environments such as trade fairs.
Webinar: Media innovation at the intersection of XR and 5G
In our ongoing exploration of the convergence of XR and 5G, we invited 3 5G-experts to shed their lights on the possibilities in terms of creativity and connectivity.
Online Webinar: Exploring the intersection of 5G and media innovation
WebAR 101 by Niantic 8th Wall
This is a 5-hour workshop hosted by Niantic and our partners Stijn Spanhove and In the Pocket. During the workshop – Participants will learn about the 8th Wall platform, build and customize an 8th Wall project, and meet other local developers. By the end of the workshop, you will learn how to create, customize, test and deploy your own World Effects (SLAM) sample project that looks believable and immersive in the real-world. You will also learn how to easily add modules to their project and other 8th Wall features such as Shared AR Multiplayer, Payments API, and more.
The maturity of 5G: Is it time to talk about 6G?
As the maturity of 5G looms large, the question arises: Is it time to talk about 6G? This event will dive deep into the transformative potential of digital connectivity in live broadcasting and streaming. In this session, industry pioneers will discuss the dynamic landscape of content production and distribution, propelled by 5G technology. What is the potential of connective technology to deliver new experiences to consumers and to transform existing workflows?
Media XR & 5G
The objective of the Media XR and 5G project is to introduce Flemish media companies (TV, radio, print, online), XR and advertising agencies, event organizers and telecom operators to the possibilities of new XR content ( “extended reality”) and advertising and cross-media formats made possible thanks to 5G. The 3-year project proposal (2023-2025) thus responds to the strong changes in the consumption behavior of media users, especially among young people (generation Z) and new media audiences. After all, various media companies want to rejuvenate and expand the viewership, which is why it is important to appeal to Gen Z through, among other things, formats that use new digital technologies.