The international music industry has been increasingly using new technologies in recent years. This includes hybrid concerts that use AR/VR and LED screens, immersive music available on streaming platforms and at concert venues, virtual concerts in game platforms known as ‘metaverse’, as well as audio and visual content generated by artificial intelligence. In addition, there are silent discos, productions that use virtual studios or avatars for radio and TV, and much more. The industry is expanding its collaboration with adjacent sectors such as the gaming industry and IT sector. The research team considers a music experience to be “virtual” when it relies on new technology. The focus is mainly on how we will experience music in the future. How will we attend and organize concerts, play instruments, create visuals and music, and collaborate with humans and machines? Will it be physical, hybrid, phygital, digital, or a combination of these? Think of a concert in virtual reality with avatars in a digital concert hall, composing music with an interactive installation, playing instruments with augmented reality, a physical concert with 360-degree audio and video, and images and music that are dynamically generated.
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