In the international music industry, there has been a significant growth in experiments with new technology in recent years. For example, hybrid concerts enriched by the use of AR/VR and LED screens, immersive music on streaming platforms and in concert halls, virtual concerts in so-called ‘metaverse’ game platforms, image and sound generated by artificial intelligence, silent discos, productions on radio and TV with virtual studios or avatars, and much more. The industry is increasingly reaching out to adjacent sectors such as the gaming industry and the IT sector to join forces. Virtual Musix Experiences (VMX), started in 2022 and ran until 2024.