The creative edge: exploring AI’s light and shadow

This event focuses on the current state of AI in the creative sector. You will get an update from speakers from the field (advertising, digital marketing, media and entertainment) who will share their vision and approach. There will also be a professor addressing the ethical issues surrounding AI, an expert diving deeper into Dutch LLMs, and a look at how AI is viewed in China. We will discuss the opportunities, the limitations, the legal side, and how you as a creative agency or marketing team can prepare your workflow for AI applications. So you’ll go home after the event with concrete insights and fresh inspiration to get your organization ready for the future.

11/12/2025

This article belongs to the following project:

AI-UPD8

Inspiring and advising on the use of AI in game, film, media, communication and marketing contexts....

Where:

Wintercircus

Other events:

26/03/2026

Onderzoeksdag 2026

Howest The Penta & The Level

26/03/2026

Proudly, we look back on an inspiring Research Day 2026 at Howest! For DAE Research, it was a great opportunity to showcase our innovative projects, exchange ideas, and reflect together on the future of technology and creativity. A big thank you to all colleagues, partners, and visitors for the engaging conversations and valuable insights. Here’s to even more impactful research ahead!

28/03/2024

Private AI

Howest, Campus Kortrijk Weide - The Penta Sint-Martens-Latemlaan 1B · Kortrijk, Belgium

28/03/2024

Private AI will dive into the added value, implementation & ethics of private LLMs for your company. During this event we want to immerse you in the world of language models to inspire you about how you can ethically set up these AI models in-house and link your own data to them to maximize the possible economic impact of this technology.

30/11/2021

Houdini HIVE Education/Studio edition

Online

30/11/2021

Join us at the Houdini HIVE: Education/Studio Edition to hear from leaders at the top schools, who are creating programs to foster high quality, hireable talent – and hear from the studios on what they’re looking for when hiring. The Houdini Education Program is thrilled to support these discussions and the strengthening of relationships between academia and industry.